margin-margin is the white space that surrounds the content of a page. The margin helps to define where a line of text begins and ends. When a page is justified the text is spread out to be flush with the left and right margins.
Column-a column is one or more vertical blocks of text positioned on a page, separated by margins and/or rules. Columns are most commonly used to break up large bodies of text that cannot fit in a single block of text on a page.
Alley- space between columns within a page. Not to be confused with the gutter, which is the combination of the inside margins of two facing pages.
module
gutter- The white space formed by the inner margins on two facing pages
folio- area at the bottom or top of the page that contains the page number and spread name
-- What are the advantages of a multiple column grid
It allows for most of the text to be able to be set throughout the page in a an organized way in pre set conditions. Keeps text for losing an anchor on the page.
-- Why is there only one space after a period?
Because it represents a proportional distance to visually indicate a new sentence.
-- What is a character (in typography)?
Any letter,number,punctutation
-- How many characters is optimal for a line length? words per line?
Around 40 -45
-- Why is the baseline grid used in design?
Helps organize the text and anything else like an image placed in the design. Aligns the page to certain rules columns and grid. Organizes it visually to be congruent.
-- What is a typographic river?
A gap that seems to flow throught text
-- What does clotheslining or flow line or hangline mean?
A horizontal line that appears to run across a page or text or spread.
-- How can you incorporate white space into your designs?
You can achieve white space by not using up all the negative space with text or images
-- What is type color/texture mean?
Type color is type that is not white
-- What is x-height, how does it effect type color?
X height is height of lowercase x, bigger type the less negative space.
-- Define Tracking.
It shrinks the space distance within a line
-- Define Kerning. Why doe characters need to be kerned? What are the most common characters that need to be kerned (kerning pairs)?
-- In justification or H&J terms what do the numbers: minimum, optimum, maximum mean?
The space between words. Min- least allowed, optimum- perfect amount, max- most allowed
-- What is the optimum space between words?
Text appears correct, not too space out, or squished together
-- What are some ways to indicate a new paragraph. Are there any rules?
Indentions, returns, spaces
-- What are the rules associated with hyphenation?
Only used to justify a paragraph
-- What is a ligurature?
A blending of two characters. They touch and appear as one.
-- What does CMYK and RGB mean?
Colour rations. CMYK is reductive of color, RGB is additive
-- What does hanging punctuation mean?
Punctuation marks begin sperate from other paragraph.
-- What is the difference between a foot mark and an apostrophe? What is the difference between
an inch mark and a quote mark (smart quote)?
They are straight, and apastrohe and quotes are slanted.
-- What is a hyphen, en dash and em dashes, what are the differences and when are they used.
Hyphen-hyphenates words
En dash-width of capital letter N
Em- size of capital M double and en dash
n What is a widow and an orphan?
Widow is the last sentence of a paragraph that is separated and left at the top of the next page
Orphan is a left over word out of a paragraph.
